Episode 32: Leveraging The Power Of LinkedIn With Scott Carson

As the world of business has evolved, so have the various methods of networking between individuals and companies. More people are now using LinkedIn and taking advantage of the powerful functionality that it has to offer when placed in the right hands. Michael Silvers sits down with Scott Carson, the President of We Close Notes. Michael and Scott talk all about using LinkedIn and utilizing its networking functionality to your advantage. With LinkedIn, you’re putting your content and your ideas in front of the best eyes possible: your ideal contacts and audiences. Let Michael and Scott help you make the most of this powerful tool today!

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Leveraging The Power Of LinkedIn With Scott Carson

We’re excited to have our amazing guest. What’s great is that we bring you mentors from around the world. We had an episode with Mohini who’s done 100 movies in India and growing quickly. It’s great that we have that and it’s across boundaries. From The Mentor Studio and myself, welcome Mr. Scott Carson. We’re all going to celebrate this together because it’s going to be here forever. He hit 600 shows.

I had 600 episodes in one podcast in less than four years so I figured numbers. I figured I averaged about three episodes every week for the last couple of years. I’m stoked about that. I looked at all the relationships we’ve made along the way and all the guests and speakers we’ve had on. Mike, you’ve been a guest there. I celebrated episode 600 with Mark Victor Hansen, one of my idols, and his wife Crystal Dwyer Hansen, so I was stoked about that too. I’m honored to be here at the show. I’ve got a guinea pig who’s volunteered after my last episode with you to jump on and go through some things.

Our topic is all about using LinkedIn to promote and grow your business and/or podcast. I like to throw the two and swap them out, podcast and business. Especially with me, we do a lot with our business in the note buying space. Buying and selling of debt distressed mortgages. Our podcast, the Note Closers Show, is a niche-ey podcast in the space but we dominate the space and we use the podcast of either me providing episodes or having speakers on or using my podcasts get booked in other places to help us with our business and also monetize our time. Not only am I a digital marketer since 2005, but I’m also a CEO and WeCloseNotes.com is my company. I’ve been podcasting for many years.

Mike was kind enough to talk about the Note Closers Show. I did hit 600 episodes and I dominate my niche. The riches are in the niches, and you’ve heard that before probably from a variety of people. I own my niche. I’m not saying there are no other podcasts but I dominate not only just on the podcasting space, but also other avenues and other social media because I’m sharing, taking one piece of content, and replicating across the board. If you’re here to make some money on and figure out how to do that, you’re in the right spot here.

One of the big things that we did in the first twelve months for the podcast is to monetize my podcast to over $100,000 in sponsorships, memberships, and affiliate stuff. We’ll be on pace to do that even with all the craziness going on. One of the biggest things that have helped us also aside from having a podcast and our business is utilizing some of the things we do to get booked on other people’s podcasts and other people’s audiences. We all want to speak more. We all want to get the word out in front of other ideal clients or ideal audiences, and we’ve done a great job with that. We hit over $120,000 in 2019 and $150,000 is my goal for 2020.

How has LinkedIn helped me more so than anything else? That’s what I’m here to talk about, the power of LinkedIn. It has grown our niche connections on our LinkedIn profile. We’ve done a great job of growing it from just 6,000 connections to under 22,000. I look at them and I go, “I’m 14,000 away from 22,000 connections,” because we focused heavily on this. We started finding a lot of our engagement and a lot of our views, especially on the business side. We’re all in the media business. We’re all looking for eyeballs and earballs. If you don’t embrace the fact that we’re all in the media, somebody else will. You will need to get on the train or you’re going to get run over by somebody else.

Because of LinkedIn, it helped me how to get booked and make appearances. As I started increasing my time on LinkedIn, I started noticing roughly a 10% month over month growth in download, subscribers, and people opting into a variety of things. The most important thing here is I don’t want you to think that I came across selling. That’s not how I do. That’s not how I market. I’m a big believer in turning connections into listeners or contacts and then over time, turning them into clients where they get to trust me and understand my knowledge. I build that rapport over time with them and now they’re like, “I like what you’re doing. I want to spend my hard-earned dollar with you.”

Everybody is tightening back and are pulling back. Even $1 spent with you is a long way on that trust journey to help them for something that’s a bigger price point coaching, membership, counseling, or whatever it might be. It starts with just showing up and being consistent with a variety of things. Our two biggest marketing pieces, one is the Note Closers podcast, but another thing has been our Note Night In America webinars we do every Monday night in showing, marketing, and connecting on LinkedIn. When I look back at the webinars that we use in the Note Night In America and trackback, how did people first opt-in? How do they track it? LinkedIn was the number one spot.

Turn connections into listeners or even, potentially, business contacts. Click To Tweet

Email is number two, but LinkedIn was the number one place for people to opt-in, connect with us, and digest our data that we’re providing on a regular basis. Let’s talk about some of the numbers why you want to spend some time there. It has 600 plus million users as of May of 2019. That number has increased quite a bit but those are the most accurate that we could find. Fifty percent of Americans with college degrees use LinkedIn. If you’re dealing with somebody and your ideal client is educated, you probably want to be on LinkedIn.

Sixty-nine percent of users have an above-average income. We are all looking for people who have money that we can either help them save time or help them find things, and that comes down to solving problems of either time or money. If people are busy and are looking for things, if you can solve that time, you take away the pain of either solving a problem or helping them replace time, you can do it on LinkedIn. People can afford it. Let’s face it. There are great social media channels. There are people out there monetizing it, but if you’re looking to monetize your business and connect with people who can afford your services, LI is where you want to be.

Forty-four percent of the users are women across the country. Thirty-eight percent of the users are 25 to 34-year-olds. Podcasting is the largest demographic and the largest niche for those of you that have shows and podcasts out there. That’s a huge percentage of people on LinkedIn, and a great way to cross-pollinate. If you’re a Millennial, 87 million Millennials are on LinkedIn as well. If that’s a market that you face or if that’s a market that your avatar falls into, it’s why you want to be spending some time there. The biggest thing I hear from people is like, “I don’t know what to do.” “How to do what?”

I was talking to somebody about something like, “I post there but I don’t get a response.” I’m like, “How often do you post?” He’s like, “Once a month.” I’m like, “That’s the reason.” Let’s talk about the big 3 or 4 ways to use LinkedIn. One, identifying and connecting with your ideal listeners. Your ideal client is the number one thing. No other platform can you identify that faster than LinkedIn. You can use LinkedIn to get bookings and get on other people’s audiences. You can leverage the different large LinkedIn groups, too. This is a hugely underutilized aspect of things. I want to say this because this is something we’ve started diving into.

There are many big groups and connections in the LinkedIn groups. There are 100,000 huge opportunities there but most importantly, it is an effective way to engage and interact with your audience. You can’t see who else is looking at your profile on their social media profiles but you can do that with LinkedIn. You can see who’s checking out your profile. You can see how many people have viewed your profile in the last 60 to 90 days and how many views posts are getting, which is not always the case on everything that’s out there.

Where do you begin? The first and the most important thing is to complete your profile 100%. I don’t see this done all the time. I see someone may put a picture up on their profile, but doesn’t put a banner behind them talking about their business, their company, or the services. I see people that just put the bare minimum in a profile or about you versus taking the time to utilize all that space to talk about who you are. Share a little personality, and why you’re different than everybody else out there. Most people don’t know that you can upload or import your email list to reach out to your database and connect with them. They know that you can connect with them but they don’t know you can upload up to 2,500 people at any given time that LinkedIn can send out invites to connect with.

This is a usually untapped market. Most people are used to probably uploading a list of Facebook or custom audiences that way. This is LinkedIn’s smaller version of that, but effective. You can also identify and join groups in your niche. It’s valuable. The thing that most people don’t do is they don’t post or share content regularly. You’ve got to post on a regular basis like anything else for it to take shape, build roots, and be able to utilize that platform. Videos and podcast episodes do a tremendous amount of good. LinkedIn has its LinkedIn Live version that I don’t know how do you get approved for but they still allow for you to upload ten-minute videos or less to their platform, so it’s native content versus uploading the link.

Those people that are uploading short videos to LinkedIn are killing it with the views, and LinkedIn sending eyeballs. Also, blogs and articles which are rich in SEO, Search Engine Optimization, with keywords do well. It is the number one platform out there for the long-form content bar none. If you’re posting things, LinkedIn also has the ability for you to use hashtags to follow specific keywords. As things pop up or conversations take place that you weren’t connected with somebody, you can track those conversations and connect with those people.

TMS 32 | Using LinkedIn
Using LinkedIn: LinkedIn is an open place for people to opt in, connect with you, and digest the data that you’re providing on a regular basis for them.

 

What not to do? People make a lot of mistakes on LinkedIn because they get nervous and nelly on it, and we don’t want that. We don’t want to make a blunder out there. We don’t want people to run screaming from your profiles. I’ll give an example. I got four individual messages in the last 48 hours from four different people with the exact same message promoting some person. “This person’s amazing. He changed my life. You need to book an appointment with him.” The first time I got, it’s like, “I’ll take a look at it,” but when I got the 2nd, 3rd, 4th, and 5th, almost word for word, I’m like, “This is crock of shit.” It’s not going to happen. “Buy my stuff,” does not work. You have to realize that LinkedIn is like anything else. You’ve got to build rapport. It’s the whole give before you ask and build relationships.

My friend, Marcus Murphy who is in charge of sales at DigitalMarketer.com and the Traffic & Conversion Summit, is on the LinkedIn advisory board. This is one of his pet peeves, and we’ve gone back and forth and talked about this a little bit. It’s like everything else. Engage, ask something different, talk with people, see what they’re posting, and communicate. Don’t just post stuff, but comment on stuff. The biggest faux pas is not posting on a regular basis or not interacting, just posting a link, and leaving. Not scrolling through and see what else people are doing, the whole, “Buy my stuff,” and “Nice to meet with you. I want you to sign up for my financial advising appearance,” or “I want you to sign up for my class,” or “I want you to invest $100,000 in this project,” that I don’t know you from.

Don’t do that. It doesn’t mean you can’t connect by, “I saw that we’ve got similar interests. I’d love to connect with more investors,” or “I see you’re also a trainer. I’m also a trainer in Chicago. Let’s talk about that. I also know that you’re a hypnotist. Let’s talk about that. Let’s hypnotize each other.” The beautiful thing too, is you can start to pull eyeballs away from other things on LinkedIn by using the hashtags in your comments. If you are posting an article that someone you think would be interested using @ their main or their LinkedIn profile, tagging them in the post so that it shows up on their profile and then their followers and connections can see that post is a good thing to do. A lot of people don’t do that.

LinkedIn has this feature that if you post something and it starts to get some views, they’ll say, “Do you want to tag somebody in this article in your post to help drive viewers to it?” It’s a cool feature and it doesn’t cost anything. It’s not boosting a post like Facebook. I’ve talked about this before. People just post the minimum on their profiles and their jobs. Fill up your profile 100% but also make the about section personalized. Make it something similar and use it to fill in SEO rich keywords that will drive the right type of listeners and connections to you. People don’t do that.

Let’s talk about the best ways to grow your audience. These are the things that everybody can do. You don’t have to be a rocket scientist to make this happen. If you go simply to your profile, you can easily find it by simply searching for people in your niche or avatar and then sending out to connect. I’m always a big believer in adding some messages to that connect, not just connect and connect. Usually, your accept rate is low on that but anytime you get a personal message to that invite, “John, Michael, it’s great to meet you. I’m also an investor. I’m an entrepreneur in the Bay Area,” or whatever it might be.

What’s great is while you do have limited characters in your invite, like 300 characters which can fill up fast, I like to take the time to create a generic video and insert that video in there so people can see what I’m about a little bit. “I want to connect with fellow investors. Here’s a link to my podcast I thought you might find value in.” “I see you’re also a mortgage banker. I saw this article from the Mortgage Bankers Association website. I thought you might find some interest in it. By the way, here’s a link to a little bit more about me.” My link to my videos is a 1 to 2 minutes bio where people can see my energy, what I talk about, where I’m sharing my expertise, or what I’m trying to connect with them about.

Another thing, people don’t know they review their profiles. I like to go back and see who’s reviewed my profile so that I can follow up. “I saw that you viewed my profile. Let’s connect.” It’s like that reverse stalking. “I see you stalked me. Let’s connect. Let me stalk you back.” The powerful thing a lot of people forget about doing, especially in this day and age of social media and the pandemic, is we’re not going out and networking with people on a daily basis or a weekly basis like we used to. We miss the big events, going out, high fiving, or grabbing a beer. LinkedIn allows you to connect with roughly about 100 people a day. Sometimes, it’s 100 and sometimes, it’s less than how many connections you have.

Think about this as networking or going on a prospect. If you connect and send an invite to 20, 50, or 100 people that are your ideal niche, you’re bound to have at least probably 10% to 20% of them accept it and are growing that relationship. How valuable will your database be? How valuable will your profile be if you keep doing that in 6 weeks to 6 months to 6 years? The 22,000 seems like a lot but it’s because I’ve been consistent in trying to add and trying to connect with 50 to 100 people at least 3 to 4 days out of the week by sending invites and maximizing that.

Videos and podcast episodes do a tremendous amount of good for you and your business. Click To Tweet

Also, if you want to speed it up, you can upload your database. In some cases, especially my real estate side of things, I’ll upload lists of 1,000 of our existing clients or my existing students, or even some investors I’ve dealt with, and I’ll upload the list of 1,000 at a time into LinkedIn. LinkedIn will go out and search for people that have that same email address and send an invite, and I try to connect them that way. It’s a great way to speed up the connection base you need to. The thing I realized is it will only allow you to have 2,500 invites out at a time so you can’t upload 1,000 a day, 1,000 tomorrow, and 1,000 on Friday because you’ll be capped out at 2,500. You’ve got to wait for some of those to connect and wait for some of those people to log and accept your connection. It’s a great way to grow your audience slowly but surely.

If you go into the search bar, type in podcast host and it will pull up over 84,000 podcast hosts on LinkedIn. It’s ridiculous that you’re a first degree or second-degree connection away from. If we type in a podcast by itself, it pulls up under 200,000 profiles that people have podcasts in their profile. It’s phenomenal. I’m getting excited just thinking about it. I do this on a regular basis. If you take the time and type in, let’s say Blair and she’s in Chicago, she could type in podcast host fitness and it will pull up 5,000 plus podcasters in the fitness industry. She could even take it one step further and type in Chicago or Illinois to see if they’re stationary as a way to local people.

She could also do something a little bit different. If she’s looking for executives, she could also type in CEO or job titles in a specific area and find CEOs that are working and maybe reach out to them directly. CEOs have a lot of money most of the time because they’re running things, but they often don’t have a lot of time. Working out may not be a priority with them. “I’m a CEO executive workout specialist, I’d love to connect with you.” She can find out about everybody on LinkedIn there. “We could do it via Zoom or via video.” Training is a way to reach out to our services as well. Sharing your content is easy on LinkedIn. I’m a big fan. If you’ve got a podcast or video, go ahead and share your episode. Also importantly, put the hashtags in the post out there because that will attract other things like you would on Instagram or Twitter. Whatever the top 3 or 4 hashtags for that article, content, or niche, it will help you drive the listeners and viewers and eyeball your content.

If I was to share my podcast, what I do, and the link to the YouTube channel, what would be the best way to do it?

I would share what you want the most. If you are sharing just a video and it’s only on YouTube, I would share the specific YouTube video link. What I would prefer you to do is you don’t want to give away that juice SEO to YouTube. It would be better for it to go to your website. When I share my episode, I don’t share the iTunes link. I share the WeCloseNotes.com link that houses my podcasts. Always drive it to where you want them to go. Drive it to your homepage if you can host that stuff there. YouTube is okay, but many people are like, “I’m going to share my Spotify link and my iTunes link.” You can’t see who’s coming to your page at that point.

It should be short ten-minute videos. You don’t have to be an Academy Award or Emmy Award-winning video expert to post content. I posted a less than a twenty-second video in the Facebook group before the event talking about what I talked about in this show. Those do well if you’ve got a long-form, long video, long episode, a longer training video, or something like that, you could post the link to the video but upload a short, “Everybody, this is Scott Carson from Rockin’ Gym host. If you’re a CEO struggling, I’ve got a great workout for you below. Click on the link, check it out, and I’ll see you at the top.”

Something simple, 30 seconds or less, it’s going to grab a person’s attention. Short-form video does well in LinkedIn to your long-form video. The same thing, we’ve seen a lot of good work when we post episodes, artworks, and blogs to larger groups. We get a lot of hits off that and a lot of people are opting in. It is still a visual society. The more infographics or custom artwork you can do for your episodes or your product of you smiling or sharing something where it’s you smiling, it will draw more viewers to it and more connections to it. If you’ve got guests that are going to be on your show or clients, testimonials or reviews, share those to LinkedIn and tag those people as well.

Especially, what’s great is in iTunes, you say, “Go on over and leave a five-star review to my podcast.” On LinkedIn, you could send a request to people, “Thank you for being a guest. Would you mind leaving a recommendation?” It’s easier for people to do that, fill that out, and respond back to it versus trying to log in and give you a review. That’s one of the key things that most people don’t do. Here are some other tools to help you grow. You can purchase lists I talked about on your avatar. If you’re looking for more podcasts, go to ListenNotes.com. That’s a great place to do a search and identify podcasts in your niche, depending on what you want to purchase.

TMS 32 | Using LinkedIn
Using LinkedIn: If you’re sending out requests to connect on LinkedIn, make sure you’re including a personalized message to improve your acceptance rates.

 

Whether it’s the iTunes link or even the email or the contact information, it’s a different price point for you to buy a list of podcasts that you can be the guest on or try to do swaps with is a good thing. If you’re looking for more data on clients, you could use a list service like Melissa Data or ExactData.com. One of the things that I like to do to give you an example is we deal with a lot of real estate investors. If we’d like to identify people that have an IRA, individual retirement accounts there. I can go to Exact Data and request people in a specific county. Let’s say, Travis County where I’m at, they’ll say, “There are 60,000 people that have an IRA account and out of that 60,000, 45,000 of them have at least $150,000 or more.”

These are great clients I want to reach out to, get them listening to my podcast, connect with them on LinkedIn, and start making that rapport connection. When I buy a list from one of those companies, it’s $1,000, but it may be anywhere from $0.06 to $0.25 a lead, which is ridiculous to cheap because you’re getting a first name, last name, address, the email address that’s guaranteed to work, and a phone or a part of the time. I will buy some of these lists and upload them occasionally but more importantly, they’re phenomenal.

I’ll give you an example. Halliburton, a big company with people that have a lot of retirement, furloughed their entire Houston Harris County office. I reached out to him and was able to see, “We’ve got a list. We can pull that list of 6,500 Halliburton employees that are laid up or out of work.” Would that be a valuable list if I was offering an investment product or offering a job-finding service? The options are endless that you can reach out to these companies and talk to them about it. It’s a great way to supercharge your list if you don’t have a big database of what you’re starting off with.

There are a couple of tools that we use called Octopus CRM, which is a great way to automate your 100 connects a day. Like what Michael said, he went and pulled up 84,000 plus podcast hosts. Octopus is $19 a month and it will automate that connect, add the message aspect, and customize it automatically. All I’ve got to do is say, “Send 100 invites out. Here’s the message.” It’s done in an hour. LeadFuze is another service that links in with LinkedIn to help you pull leads and is a little bit more expensive. It’s about $99 a month for 500 leads. It’s not bad. It’s good for the most part. It’s not going to give you email addresses on either one of these, but it will give you the LinkedIn profile URL that you can upload to Octopus or connect with those individually.

I’m a big believer that you need to connect and follow influencers in your niche on LinkedIn because they’ll drive a lot of traffic, comments, and smiley faces. That’s a great way to see the most interactive people on a post. If they get 100 people that comment, I go and try to follow those people in my niche because if I can post something, then they’re probably going to like my posts. I might not be as pretty as the person posting but it’s still a great way to see who’s the most interactive in your field or niche. Those are the people that you want to bring on as cheerleaders and share on a regular basis.

Posting on a regular basis is something I struggle with. Hootsuite and Buffer.com are two free sources that you can use that will allow you to link in your LinkedIn profile. If you’re sharing something to Facebook or Twitter, it automatically can share it over to LinkedIn. It’s not ideal 100% of the time because it’s a little bit different setup on each of the social media platforms, but posting something is better than not posting anything at all. There’s also a cool thing. If you see cool articles out there, there’s a service called Snip.ly that you can take that article and they will create a custom link and a custom post where your ID, logo, or a little bit sitting at the top four corners of the article.

If somebody thinks you’re advertising, say, on USAToday.com, you pull an article off, drop it in Sniply, and reshare the link. They click on that link on LinkedIn or wherever and they’re like, “It looks like you’re advertising here on this article.” It’s a cool thing to do and you can track that. There are some tools to help you grow there for you. Blair asks, “Is it normal to be spammed constantly in messages from people wanting to connect, but more so wanting to get me to get involved with whatever they’re doing?” It varies, Blair. There are some spammers on there. I will block them, disconnect from them, and stuff like that.

Is it a dime a dozen to find someone who’s legitimate versus bombing me with all the things you’re talking about? People I’m sure are putting the automated messages in. As soon as we connect, it’s paragraphs, mainly about whatever thing it is they want me to get involved with. I’m like, “Do I accept all these people? Do they all want to just get me involved? They’re looking for help coaches or whatever.”

Sharing your content on LinkedIn is so easy. Click To Tweet

It’s hard to filter through that. If it’s something generic like that, I will unconnect with them. I had to give everybody a shout-out because at least somebody is trying something. It’s not the most effective way to do it. They’re burning more bridges than what they’re doing. That’s why if somebody connects with me, I’ll look at their profile to see if they’re something genuine. If somebody sends me a profile invite connect with no picture, I don’t accept them at all. I probably get less spams than women do because women get a lot more creepers out there that send up messages trying to connect and do that ride.

I have both a personal and business profile but my personal account is where I have more connections, recommendations, followers, and all that stuff. Is it worth it to spend time building my gym’s account that I have?

Here’s the thing that I would say to that. Yes. If you’ve got a business or page, you want to at least have a business profile or business page there. From the understanding that LinkedIn Live will only be good for people on their business pages and business profiles, it may not be on personal profiles. I would spend some time there. I will be the first one. I don’t spend a lot of time on business profiles because I’m the face and the brand of my image anyway. I have a We Close Notes page and some other things on there. It depends on what you’re wanting to do.

If you’re building the gym and you’re trying not to be the focal point, I would spend a lot more time but if you’re okay being the celebrity of whatever your businesses, maybe you don’t have to. Here’s the big thing. A lot of people are asking, “Do I need to start a second profile, one profile for my job, and one for my side hustle?” The answer to that is no. Don’t do that. Keep the one personal profile. I do know one guy who started a fake profile. I’m like, “Don’t start a fake profile. That builds all sorts of untrust on the beginning side of things.” Blair, you don’t have a podcast but you were looking to get booked on other people’s podcasts.

Potentially start one.

Does your gym focus on anything specifically? Is it a CrossFit or keto? Is there anything specifically that are the pillars of your fitness facility?

More so building on foundational. We don’t associate with such specifics like CrossFit, so a little bit more of a general foundation as it relates to health and fitness.

Some of these are already connected. It does the same message because I’ve already connected to a podcast host. What I’ll do is I’ll hit the second degree connection because these are people that are not already connected and this drops them a number down to 1,200. I should be the poster child for this service called Octopus CRM that I use all the time. Octopus has this cool little thing, a Chrome plugin. I’ll go over and drop it in the corner and hit the Chrome plugin. I’m going to create a campaign and type “fitness podcast hosts.” I create it and it identifies the search I have active right here. How many profiles do I want to send to the Octopus CRM? I can send a maximum of 1,000 at a time. I’m going to hit send a CRM. It’s going to take a second, but it’s going to pull 1,000 fitness profiles over that I can automate sending out an invite to that’s customized that doesn’t look cheesy like, “Buy my stuff.” Do you have a video about you or something like that in your fitness journey, Blair?

Using LinkedIn: You don’t have to be an Academy Award or Emmy Award-winning video expert to make and post content online.

 

Yes.

This is a great one. Now I can automate every morning. I log in, pull up this, and customize the message. I can put a little link there. “Here’s a bit more about me.” “Zane, I’m a fellow fitness professional. If you’re looking for a guest on your podcast to talk about foundational growth in my journey as a fitness professional,” or whatever your hook is. “I would love to be considered a guest for your podcast on fitness.” About 769 out of the 1,000 profile requests have been transferred to the campaign, 57 profiles have been skipped once before, 46 profiles are already in your campaign, and eleven profiles are reviewing your invitation.

We sent it to some podcast hosts. I see fitness podcast host is not all the 769 profiles. I can go over and say, “I’m a fellow fitness professional and I wanted to reach out to other fitness podcasts as I’m looking to speak more and get my word out. I didn’t know if you’re looking for guests,” something simple in there. I would put the YouTube link or the Vimeo link to your little video in there because you’ve got 200 characters. You’ve got it in there then you type how many you want to launch. “I’m a fellow podcaster and just interviewed Blair Rockoff. It was an amazing interview and I thought she might be a fit guest on your show. Check out this short video on Blair. You’ll love her.” Put the link.

I would always like to leave at least a dozen characters because some names are shorter than others. Let’s say I’m going to launch this. I’m going to be the guinea pig for it but we’re going to say, “I want to go out to fifteen people.” Hit launch and it will automatically start and swap it up a little bit at a time. “Zane Griggs is being processed.” That goes out and you’ll see there’s a different countdown so it doesn’t look like it’s a bot. This goes out and it’s an invite to everybody. You can see in your notifications people who’ve viewed your profile and people who’ve accepted. What is great is it goes out there and you can see messages.

Here’s one great thing. I sent this to asset managers and you can see Randy Church accepted my invites. My message popped up and you see, “I want to see if you might be the right person at your institution who handles your performing or nonperforming note sales.” I got a little short video of what they do. By doing this, it helped me get booked on three podcasts in a week alone. Also, I sent this out, and here’s what I did for my real estate podcast. “Kelly, I’m a fellow podcaster in real estate. I wanted to see if you would be interested in having me on as a guest to discuss the defaulted market.” She clicked on this at 7:30. I haven’t got a response back yet but I’ll follow back up with her. This is a great way to cut through the clutter to identify the great people you want to work with.

Scott, this has been amazing. They’re going to ask me if we can have you back. Scott is incredibly busy. I understand everybody, but I’ll work with Scott to see what his schedule is like even if you drop in. I’ve got some other group, Scott, that could be involved with and then maybe invite all of you to that. That would be fair to do because we also want to respect your time. Scott, any last words before I let you go?

Thanks for being here. Hopefully, it helps everybody. Go out and take some action. The only way to get good at anything is by practicing.

It’s great having these backdoor meetings because you don’t know what’s going on between these two either. Mark Yuzuik is with us who has a huge show of his own. He’s out there and he’s got his conversations with Yolanda. I’m in my backyard and my grandkids are playing with a new drone they just got. Life is great. This is what it’s about. Isn’t it, Scott? It’s about family, being able to be there, and spending the time. It doesn’t get any better. I wanted to thank everybody for being on. Scott, this was good. We’re going to talk more about our product. If this is something that’s interesting to you and you say, “I’d like a walkthrough or even set up a training session,” we could talk to Scott about that and take a look at it. You’re going to pay for his time. Also, he gives back so much already, but we’ll talk about all that. This LinkedIn animal showed me things I had no idea. You gave our audience a whole new look. Scott, any last words before we go?

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Would you be interested in creating a product like audio so people could step-by-step go through it? You take all this information and we take a bite of that and go, “What did he say?” If you could audiotape that, I would promote that on my page because it’s something that is needed out there. It’s in your head but it’s not in our mind.

The thing to keep in mind is everybody’s profile is a little bit different, everybody’s business model is different, and what they’re looking for and what they want to get out of LinkedIn. If somebody wants to schedule a phone call for a 60 to 90-minute coaching call with me to go through their profile and help them out with all of that, it’s easy to do. They just go to TalkWithScottCarson.com or they can go to MyLICoach.com. They can sign up for that and then we can go from there. I can put together a little bit more generic one but everybody’s a little bit unique out there when it comes down to it.

That’d be great because we’re looking at some other broadcasting stuff to talk with you about on some big base. This is brilliant and you could do some live coaching and move a lot of people. From myself, Michael Silvers, The Mentor Studio, everybody who’s reading, and everybody who’s going to read this from years to come and realized by then, Scott’s going to be the king of the hill. It starts somewhere, but he’s been consistent. He does it every day. He cares and it’s all about heart. Scott, you’re creating an empire which is awesome because it’s backed by such a great human being.

We want to thank you all for being on wherever you are, whether it’s morning, afternoon, or evening. Go to our YouTube channel, The Mentor Studio. It’s a great place to be. Also, www.TheMentorStudio.com. If you want to talk to some of these people live, there’s a back end. It’s a membership, but we wanted to bring it to you. These mentors are there for you all the time. We’re excited to have you all there. Scott, thank you again. Have a great morning, afternoon, or evening.

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About Scott Carson

TMS 32 | Using LinkedInScott is the owner and managing member of WeCloseNotes.com, an Austin based, defaulted note buying company. I specialize in finding nonperforming notes on residential and commercial properties and purchasing these notes for our own portfolio. He is also a nationally syndicated radio host of the popular podcast, The Note Closers Show which has millions of listeners across 17 AM and FM radio stations and downloads across 130 countries.

Scott has a variety of classes and educational products to help other real estate investors looking to learn more about notes and distressed debt investing. He teaches a 3-day workshop for investors on buying defaulted notes called the Virtual Note Buying Workshop that focuses on how to Find, Fund and Flip nonperforming notes directly from banks.

Also, once to twice a year, Scott hosts the popular online summit and conference, Note Camp, which features twenty to thirty speakers and experts in the note space. Note Camp is the longest-running online conference of its type and regular features 500 plus attendees. Topics include residential and commercial notes, servicing, workout, due diligence, marketing, raising private capital and other topics. Note Camp is a great starting point for new note investors to get a broad bit of knowledge on different topics in the note space.

Scott was the previous Sr. Real Estate Coach for RealEstateProfitCoach.com and a Mortgage Banker and Vice President with JPMorgan Chase. He was also responsible for the successful launch of Ariel Capital Mortgage Lending that helped provide investors with bank financing on their residential properties in over 30 states.

The Note Closers Show Podcast is focused on the niche of distressed note and debt investing with the content split between educational aspects of the industry along with interviewing industry experts, investors, and other entrepreneurial-based subjects that investors face on a daily basis.

Specialties: Non-Performing Notes, Raising Private Money, Short Sales, Defaulted Paper, Residential and Commercial Investing along with marketing and podcasting.

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